It IS cow pee.  That's right, a group in India upset with the Americanization of their country is trying to get Indians back to an Indian-only, Hindu-esque existence, and apparently, it starts with getting rid of Coke and Pepsi, and instead convincing everyone to drink cow piss. 

Even more revolting than that, is that apparently it's not a new concept.  India has a caste system for society, and the people on the bottom rung of the social ladder frequently drink cow pee in cleansing rituals.  I couldn't find anything about whether or not people higher up on the ladder did the same thing, but if they don't, will they feel that cow pee soda is beneath them?

Either way, it's gonna take one hell of a "whiz" to get this thing to market, and no matter what, I'll still fill my custom water bottle with good ole natural WATER.